Nordstrom Rack's "Rack to School" shoot was a wonderful monster of a project. Shot by Robyn Breen Shin, it included photography, video, and gif animations.
After two months of planning, I flew to LA for a three-day shoot at Smashbox Studios in Culver City.
The central theme for "Rack to School" was uniqueness and individuality, focusing on playfulness in the big kids category and maintaining authenticity and youthfulness in the YA category.
"Rack to School" content was used on the Nordstrom Rack website, social media, paid media ads, marketing e-mails, and in-store signage.
Social Media Placements:
Pre-production had many hurdles, but in the end, it all came together perfectly. Below is my creative deck which provides the creative direction for all photography, video, and gif animations, as well as information on outfits, casting, hair and makeup, and the final shoot schedule.